The Association of National Advertisers recently published the 'first look' of their study into the programmatic media supply chain.
On this special episode of #MediaSnack LIVE, host Tom Denford welcomes guests Bill Duggan from the ANA and Tom Triscari, one of the architects of the report, to discuss:
- Key findings
- Reactions from CMOs/ANA Members
- Potential impact
- Sensible next steps
- Need for individual advertiser strategies
We give listeners some tips on different routes you can take to improve your programmatic performance and reduce waste, depending on what type of programmatic advertiser you are.
Recorded on July 28, 2023.
At ID Comms, we believe that Brands Deserve Better Media. Find out more at www.idcomms.com