Many of the world's most successful marketing teams have a secret...
They have internal MEDIA COUNCILS dedicated to sharing innovation, best-practices and good governance of the company's media investments. It's no coincidence they also tend to be the best clients for their agencies.
Here's the #MediaSnack alternative perspective on what makes a successful internal media community plus we share THREE GREAT TIPS for media and procurement leaders on how to set up a successful media council in your own company.
#MediaForGrowth
#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.