The recent GDPR ruling on the IAB’s Transparency Consent framework has got a lot of attention (and rightly so) with advertisers asking how this is going to affect their business.
However like any legal/technology topic, it can be a challenge to untangle the complexity of what this means.
In this episode, we look to unpack:
- What has been deemed non-compliant
- The implications directly for the IAB
- What it means for advertisers and what you should be doing
CLARITY on the subject and PRACTICAL next steps are key to being proactive and minimizing risk.
#MediaSnack #MediaForGrowth