231 views Streamed live on Mar 25, 2022 In this episode of #MediaSnack, we are giving away our most valuable secrets yet again. This is a BIG one, something we share with CMOs frequently.
We will be giving you the 4 important questions in ANY agency pitch (creative, media, digital, PR, whatever). These questions get you right to the psychology of the Agency CEO and they tell the Advertiser CMO exactly how to secure the right relationships with the right agencies.
And, as always, we have tips to help you set the stage with clarity and transparency.
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