#MediaSnack Podcast
Welcome to ID Comms #MediaSnack, a weekly series looking at the big trends and issues in the global media industry. Our aim is to help ambitious advertisers navigate the complexities of the changing media landscape. Each week we will give you a tasty, bite size tour of some of the most interesting stories, letting you know just what you need to know and providing our expert perspective where we can. We’ll also give you some of the inside gossip, word on the street and the upcoming things we see will be the big stories for the week ahead. Please subscribe to be updated with new content and leave your questions, we will respond to them in future episodes. ID Comms #MediaSnack - Get your fill each Friday, in just enough time it takes to eat a sandwich. Enjoy! About ID Comms:ID Comms is the award-winning growth consultancy specializing in media and advertising. Founded in 2009, ID Comms is a trusted media partner to the world's leading advertisers, helping them to navigate the complexities of the changing media landscape.Media is a very powerful lever for growth for brands, but the landscape is complicated, cluttered and confusing. Making sense of this and knowing what to focus on is a challenge for marketers.It comes down to having the right knowledge to make decisions with confidence and the right controls to implement them, and that's what we do.We provide clarity in this complex landscape by empowering our clients with the knowledge they need to take the right decisions and we provide the data and tools to give them more control over their media performance.Find more at www.idcomms.com
Episodes
261 episodes
#MediaSnack Meets: Christine Guilfoyle, President of SeeHer
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.--...
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17:58
#MediaSnack MEETS: Brad Moranchek, Senior Director of Global Media at Kimberly-Clark
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.My...
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20:46
#MediaSnack MEETS: Lauren Hanrahan, CEO of Zenith US
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. M...
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16:53
Episode 237: Unlocking $22B Waste - Kimberly Clark & ANA Join #MediaSnack LIVE!
Navigating Programmatic Media with the ANA’s Programmatic Media Supply Chain Transparency StudyThe ANA released its full Programmatic Media Supply Chain Transparency Study and once again, it is full of thorough and detailed research wit...
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Episode 237
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45:37
Episode 236: Better Agency Pitches = Better Agency Partnerships
Marketers want better agency pitches; ones that are value-creation exercises and where everyone joins together in a race to the top.Agency CEOs take pitching for new clients very seriously. Some might argue its actually what motivates t...
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Episode 236
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54:42
#MediaSnack MEETS: Brian O'Kelley, CEO and Co-Founder of Scope3
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. M...
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14:09
#MediaSnack MEETS: Florian Adamski, Global CEO of Omnicom Media Group
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. M...
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18:31
#MediaSnack MEETS: Freddie Liversidge, VP of Global Media at HP
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. M...
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17:32
Episode 235: Opening the BLACK BOX of Programmatic - Featuring Kroll
You’ve hopefully already read the facts. Programmatic is still a MESS. But there are people, companies, behaviors and practices behind all this mess that we have yet to fully understand. Until now…On this
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43:51
Episode 234: What's Next For Programmatic? - Featuring the ANA
The Association of National Advertisers recently published the 'first look' of their study into the programmatic media supply chain.On this special episode of #MediaSnack LIVE, host Tom Denford welcomes guests Bill Duggan from the ANA a...
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Episode 234
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45:57
Episode 233: The In-Housing Special
Catch the audio from our LIVE discussion with leading industry figures on the current state of in-housing. Find out:- who is in-housing?- what scope are brands mostly in-housing?- what works well and what has failed?- are ma...
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38:43
#MediaSnack MEETS: Nandini Jammi, Co-Founder of Check My Ads Institute
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. M...
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18:57
Episode 232: The #ANAAFM Conference Preview Show
Who's going to #ANAAFM this year?It is STILL the best #marketing #procurement stage in the world, hosted by the Association of National AdvertisersIn this episode of #MedisSnack LIVE, we are giving listeners the 'unofficial' AFM p...
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31:49
#MediaSnack MEETS: Brian Wieser, Principal, Madison and Wall
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. M...
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14:47
#MediaSnack MEETS: Evan Kory, Executive Director of Global Media, Audible
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. M...
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17:39
Episode 231: The Evolving Role of Procurement
Is there anything in marketing more misunderstood than procurement?Reports and guidelines published recently by WFA and
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47:37
#MediaSnack MEETS: Anthony Martinez, SVP Media and Growth Marketing, Serta Simmons Bedding
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. M...
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16:11
#MediaSnack MEETS: Amy Williams, Founder and CEO, Good-Loop
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. M...
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19:53
Episode 230: The Big Media Review of the Year - 2022
Our most anticipated episode every year! We review 2022's top 10 standout moments in media and advertising. What were the most interesting stories of the year? Stay with us to the end where we name
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28:22
#MediaSnack MEETS: Samuel Rueff, Global Media Director, Bayer
My guest for this #MediaSnackMeets episode, is Samuel Rueff, Global Media Director at Bayer.Find out:- What is Sam's role at Bayer and what is he most proud of profession...
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15:43
#MediaSnack Meets: Andrew Susman, Co-Founder + COO The Institute for Advertising Ethics
My guest for this special, extended edition of #MediaSnack Meets episode is Andrew Susman, Co-Founder and COO of The Institute for Advertising Ethics. I ask Andrew our usual quest...
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25:36
Episode 229: #MediaSnack LIVE Moves to LinkedIn Audio
After more than five years and over 200 #MediaSnack episodes on YouTube, we are migrating the show to L...
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26:33
#MediaSnack Ep 228: ANA PROCUREMENT 2022: THE GOOD, THE BAD, AND THE UGLY
In this episode of #MediaSnack we are joined by Bill Duggan, Group EVP at the ANA, to hear more about the recent report, ANA Procurement 2022: The Good, the Bad, and the Ugly. Bil...
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27:10