Ensuring all decision making through a pitch is fair and objective is important. Get organized around these things in advance of a pitch (in the preparation stages) it will save you lots of headaches and potential subjective arguments later on when it comes to selecting which agency is right for you.
At ID Comms we run a few simple workshop exercises with our advertiser clients to help them identify the key areas of agency evaluation and get them aligned to a scoring methodology they are happy with.
We always want our clients to be making decisions together that they are all happy about.
Our key tips:
Align on the evaluation criteria at the beginning of the process - and ensure all relevant stakeholders are onboard
Ensure the right balance of weighting between strategic and commercial evaluation areas
Don’t feel like you need to evaluate everything - focus on the things that will really make a difference between agencies
Plus we give some practical examples of how this works during the agency pitch processes we design and manage at ID Comms.
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