Last week, as part of Mental Health Awareness Week, the IPA and ISBA launched the Pitch Positive Pledge. Supported by Campaign Against Living Miserably, this is a cross-industry pledge to tackle systemic pitching behavior to drive better outcomes for people, planet and profit.
The Pledge is very simple, with 3 commitments:
1. Be positive a pitch is required
2. Run a positive pitch
3. Provide a positive resolution
On this episode of #MediaSnack, we ask the question ARE AGENCY PITCHES BROKEN? We talk about he implications of this initiative and as always we have tips for what marketers should do in response.
In this Episode:
Pitch Positive Homepage:
Agencies and Brands Promise to 'Pitch Positive'—Can They Fix What's Broken?
The 70 brands and agencies promising to stop bad pitching behavior:
IPA and ISBA launch Pitch Positive Pledge to improve pitching behaviors:
Six (and Only Six) Reasons to Call a Media Pitch: