#MediaSnack
Welcome to #MediaSnack – the show for media leaders who want to win! If you’re looking to sharpen your performance, stay ahead of the competition, and deliver real results, you’re in the right place.
Media is constantly evolving, and success belongs to those who can adapt. Every episode, hosts Tom Denford and David Indo deliver actionable insights and proven strategies to help you outpace the competition, navigate industry changes, and drive measurable results in media and advertising. We also welcome industry winners to share their secrets to success, giving you an edge in your own journey.
Subscribe now to stay informed, stay competitive, and stay winning.
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#MediaSnack is presented by ID Comms, the global media consultancy dedicated to helping brands achieve better media results.
👉 Want to use media to drive brand growth?
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#MediaSnack
#MediaSnack Ep. 227: ARE AGENCY PITCHES BROKEN?
Last week, as part of Mental Health Awareness Week, the IPA and ISBA launched the Pitch Positive Pledge. Supported by Campaign Against Living Miserably, this is a cross-industry pledge to tackle systemic pitching behavior to drive better outcomes for people, planet and profit.
The Pledge is very simple, with 3 commitments:
1. Be positive a pitch is required
2. Run a positive pitch
3. Provide a positive resolution
On this episode of #MediaSnack, we ask the question ARE AGENCY PITCHES BROKEN? We talk about he implications of this initiative and as always we have tips for what marketers should do in response.
In this Episode:
Pitch Positive Homepage:
https://www.pitchpositivepledge.co.uk...
dium=social&utm_source=linkedin&hss_channel=lcp-2895651
Agencies and Brands Promise to 'Pitch Positive'—Can They Fix What's Broken?
https://www.adweek.com/agencies/agenc...
The 70 brands and agencies promising to stop bad pitching behavior:
https://www.thedrum.com/news/2022/05/...
omising-stop-bad-pitching-behavior
IPA and ISBA launch Pitch Positive Pledge to improve pitching behaviors:
https://ipa.co.uk/news/the-pitch-posi...
Six (and Only Six) Reasons to Call a Media Pitch:
https://blog.idcomms.com/six-reasons-...