#MediaSnack
Welcome to #MediaSnack – the show for media leaders who want to win! If you’re looking to sharpen your performance, stay ahead of the competition, and deliver real results, you’re in the right place.
Media is constantly evolving, and success belongs to those who can adapt. Every episode, hosts Tom Denford and David Indo deliver actionable insights and proven strategies to help you outpace the competition, navigate industry changes, and drive measurable results in media and advertising. We also welcome industry winners to share their secrets to success, giving you an edge in your own journey.
Subscribe now to stay informed, stay competitive, and stay winning.
---
#MediaSnack is presented by ID Comms, the global media consultancy dedicated to helping brands achieve better media results.
👉 Want to use media to drive brand growth?
Visit our website: http://www.idcomms.com
Follow us on LinkedIn: http://www.linkedin.com/company/id-comms/
#MediaSnack
#MediaSnack Meets: Marla Skiko, Global Head of Media, Ford
My guest for this episode is Marla Skiko, Global Head of Media at Ford.
"The auto industry is in such an era of transformation right now, as people become more connected to their cars and other people. It is more about a software story than a hardware story"
This is a really fun episode. Marla has a fantastic perspective of the media industry, having worked in senior roles both within leading agencies and now with a leading global advertiser. Marla is one of the most articulate media leaders I have met and her energy and passion for media is truly infectious.
"Hands down the best thing about media is the people who are in media. We care about doing great work and we care for each other"
In this episode, Marla shares her experiences leading the media team at Ford, which extends beyond advertising and considers the impact of connected vehicles and how that can transform customer relationships and how people buy and use cars.