#MediaSnack
Welcome to #MediaSnack – the show for media leaders who want to win! If you’re looking to sharpen your performance, stay ahead of the competition, and deliver real results, you’re in the right place.
Media is constantly evolving, and success belongs to those who can adapt. Every episode, hosts Tom Denford and David Indo deliver actionable insights and proven strategies to help you outpace the competition, navigate industry changes, and drive measurable results in media and advertising. We also welcome industry winners to share their secrets to success, giving you an edge in your own journey.
Subscribe now to stay informed, stay competitive, and stay winning.
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#MediaSnack is presented by ID Comms, the global media consultancy dedicated to helping brands achieve better media results.
👉 Want to use media to drive brand growth?
Visit our website: http://www.idcomms.com
Follow us on LinkedIn: http://www.linkedin.com/company/id-comms/
#MediaSnack
Merger, Digital Pitches and More from Mark Ritson
The biggest media deal in a decade is here—Omnicom’s proposed $13 billion acquisition of IPG—and it’s set to reshape the industry. In this episode of #MediaSnack, Tom Denford and David Indo break down what this consolidation means for advertisers, agencies, and media buying power. With exclusive insights from a private meeting with Omnicom and IPG leadership, they unpack the risks, opportunities, and strategies advertisers should consider as the industry braces for change. Plus, in our #MediaSnack Meets segment, marketing legend Mark Ritson shares his no-BS take on why marketers are addicted to change, why it’s hurting them, and what they should do instead.
01:15 - How Not to Lose
-What the Omnicom-IPG merger means for advertisers and media buying power
-Key regulatory hurdles and potential industry ripple effects
-What non-Omnicom/IPG clients should be doing right now
12:50 - How to Win
-How brands can leverage industry consolidation for better deals
-Key negotiation strategies in a competitive agency landscape
- Why now is the time to stress-test agency capabilities
20:39 - #MediaSnack Meets: Mark Ritson
- The state of media and advertising today—and why marketers are getting it wrong
- The power of consistency and why sticking with what works beats chasing the new
- Why too much change is killing marketing effectiveness
#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.
-What the Omnicom-IPG Merger Means for Advertisers: https://www.idcomms.com/blog/what-the-omnicom-ipg-merger-means-for-advertisers
-Winning the Digital Pitch https://www.idcomms.com/blog/winning-the-digital-pitch
-20 Must-Ask Questions for Digital Media Pitches: https://www.idcomms.com/20-must-ask-questions-for-digital-media-pitches
-Mark Ritson Mini MBA: https://mba.marketingweek.com/?cmpid=251_se_go_res_tx_nonbrk&utm_medium=search_paid&creative=718241472628&keyword=ritson%20mini%20mba&matchtype=e&network=g&device=c&gad_source=1&gclid=CjwKCAiAw5W-BhAhEiwApv4goDF1xYqVWC59gfNIqb5OGxwknHUzV3DxlTw8i1zzveKrCWgAXNj3LhoC6e0QAvD_BwE
Want to stay ahead in media? Visit https://www.idcomms.com/
Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/