#MediaSnack
Welcome to #MediaSnack – the show for media leaders who want to win! If you’re looking to sharpen your performance, stay ahead of the competition, and deliver real results, you’re in the right place.
Media is constantly evolving, and success belongs to those who can adapt. Every episode, hosts Tom Denford and David Indo deliver actionable insights and proven strategies to help you outpace the competition, navigate industry changes, and drive measurable results in media and advertising. We also welcome industry winners to share their secrets to success, giving you an edge in your own journey.
Subscribe now to stay informed, stay competitive, and stay winning.
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#MediaSnack is presented by ID Comms, the global media consultancy dedicated to helping brands achieve better media results.
👉 Want to use media to drive brand growth?
Visit our website: http://www.idcomms.com
Follow us on LinkedIn: http://www.linkedin.com/company/id-comms/
#MediaSnack
#MediaSnack MEETS: DJ Perera, Chief Media Officer at the Ad Council
In this episode of #MediaSnack Meets, Tom Denford sits down with DJ Perera, Chief Media Officer at the Ad Council, the nonprofit behind some of the most iconic social impact campaigns in the U.S. With a background in both agency and corporate media, DJ brings a unique perspective to what it takes to build high-impact, message-driven campaigns in today’s evolving media environment. She shares insights on navigating the shift from commercial to purpose-driven media, how to drive results with donated inventory, and what media leaders can learn from the nonprofit world. DJ also reflects on the launch of Love Your Mind World—an innovative mental health campaign on Roblox—and offers thoughtful advice on leadership, change, and finding joy in the work.
00:00 - DJ’s Role at the Ad Council
02:14 - Career Highlights and Big Wins
03:55 - Challenges in the Media Industry
05:23 - Leadership and Career Advice
06:46 - Outside the Office
07:32 - Looking Ahead
#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.
You can find DJ Perera on LinkedIn: https://www.linkedin.com/in/djperera
Learn more about the Ad Council: https://www.adcouncil.org/
Want to stay ahead in media? Visit https://www.idcomms.com/
Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/