#MediaSnack
Welcome to #MediaSnack – the show for media leaders who want to win! If you’re looking to sharpen your performance, stay ahead of the competition, and deliver real results, you’re in the right place.
Media is constantly evolving, and success belongs to those who can adapt. Every episode, hosts Tom Denford and David Indo deliver actionable insights and proven strategies to help you outpace the competition, navigate industry changes, and drive measurable results in media and advertising. We also welcome industry winners to share their secrets to success, giving you an edge in your own journey.
Subscribe now to stay informed, stay competitive, and stay winning.
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#MediaSnack is presented by ID Comms, the global media consultancy dedicated to helping brands achieve better media results.
👉 Want to use media to drive brand growth?
Visit our website: http://www.idcomms.com
Follow us on LinkedIn: http://www.linkedin.com/company/id-comms/
#MediaSnack
How to Navigate Media Chaos and Come Out Ahead
As the media industry braces for the impact of the Omnicom-IPG merger, advertisers face a shifting landscape filled with both risk and opportunity. In this episode of #MediaSnack, Tom and David unpack the real implications of the merger—whether you're with Omnicom, IPG, or any other agency group. They introduce a practical four-quadrant framework to help advertisers understand where they stand and what actions to take. Then, in the How to Win segment, they tackle why brands need to shift their thinking from chasing cheap media to prioritizing quality and effectiveness—and how to stress-test your agency relationships and audit practices to make smarter media decisions in 2025 and beyond.
01:04 – How Not to Lose
- What the Omnicom-IPG merger means for advertisers of all types
- A strategic framework for navigating uncertainty
- Why most advertisers should renegotiate—not pitch
12:04 – How to Win
- How to avoid the hidden costs of cheap media
- Modern media audit strategies that actually work
- Why effectiveness—not discount—is the new metric for success
#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.
Explore the Omnicom-IPG Merger Hub: https://www.idcomms.com/omnicom
The High Cost of Cheap Media: https://www.idcomms.com/blog/the-high-cost-of-cheap-media
Winning the Digital Pitch: https://www.idcomms.com/blog/winning-the-digital-pitch
💡 Want to stay ahead in media? Visit https://www.idcomms.com
🔗 Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/