#MediaSnack
Welcome to #MediaSnack – the show for media leaders who want to win! If you’re looking to sharpen your performance, stay ahead of the competition, and deliver real results, you’re in the right place.
Media is constantly evolving, and success belongs to those who can adapt. Every episode, hosts Tom Denford and David Indo deliver actionable insights and proven strategies to help you outpace the competition, navigate industry changes, and drive measurable results in media and advertising. We also welcome industry winners to share their secrets to success, giving you an edge in your own journey.
Subscribe now to stay informed, stay competitive, and stay winning.
---
#MediaSnack is presented by ID Comms, the global media consultancy dedicated to helping brands achieve better media results.
👉 Want to use media to drive brand growth?
Visit our website: http://www.idcomms.com
Follow us on LinkedIn: http://www.linkedin.com/company/id-comms/
#MediaSnack
The Future of Media Agencies: What Brands Must Know Now
As the Omnicom-IPG merger continues to reshape the media landscape, Tom Denford and David Indo return with critical insights for advertisers. In this episode of #MediaSnack, they explore how the traditional agency model is shifting from service to sales, and why advertisers need to rethink their media strategies now. They break down how to update contracts, renegotiate for better value, and protect agency relationships in a post-merger world. In the How to Win segment, they reveal how even big brands are losing competitive advantage by relying on outdated media auditing and platform-driven results, and what smart marketers must do to take control, boost outcomes, and future-proof their investments.
00:14 – How Not to Lose
Why media agencies are moving from service to sales
What advertisers must renegotiate in 2025 contracts
How to protect your brand’s talent and agency relationships
10:05 – How to Win
Why big spenders are seeing small results
The three hidden risks hurting media performance
How smarter audit strategies can drive real business growth
#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.
Learn more about navigating the Omnicom-IPG Merger: https://www.idcomms.com/omnicom
Explore Digital Control and Modern Media Auditing: https://www.idcomms.com/digital-control
Winning the Digital Pitch: https://www.idcomms.com/blog/winning-...
Want to stay ahead in media? Visit https://www.idcomms.com/