#MediaSnack
Welcome to #MediaSnack – the show for media leaders who want to win! If you’re looking to sharpen your performance, stay ahead of the competition, and deliver real results, you’re in the right place.
Media is constantly evolving, and success belongs to those who can adapt. Every episode, hosts Tom Denford and David Indo deliver actionable insights and proven strategies to help you outpace the competition, navigate industry changes, and drive measurable results in media and advertising. We also welcome industry winners to share their secrets to success, giving you an edge in your own journey.
Subscribe now to stay informed, stay competitive, and stay winning.
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#MediaSnack is presented by ID Comms, the global media consultancy dedicated to helping brands achieve better media results.
👉 Want to use media to drive brand growth?
Visit our website: http://www.idcomms.com
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#MediaSnack
Can Cindy Rose Save WPP?
Cindy Rose is stepping in as WPP’s new CEO — and with the holding group’s share price at a 16-year low and recent client losses piling up, this isn’t just a leadership change — it’s an inflection point. Tom and David break down what her appointment really signals: a shift toward AI-led operational transformation — and what that means for creativity, agencies, and advertisers alike. Drawing from their inside knowledge of WPP, they explore whether Rose can leapfrog the competition or if this is simply a safe, stabilizing move for a leaking ship. In this episode, you’ll hear:
- What Cindy Rose’s hiring really says about WPP’s future
- Why “leapfrog time” means moving beyond catch-up strategy
- The legacy of Mark Read and where he fell short
- What’s at stake for agencies in a red ocean landscape
- A candid look at whether creativity will still matter in an AI-led WPP
#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results. Want to stay ahead in media? Visit https://www.idcomms.com