#MediaSnack
Welcome to #MediaSnack – the show for media leaders who want to win! If you’re looking to sharpen your performance, stay ahead of the competition, and deliver real results, you’re in the right place.
Media is constantly evolving, and success belongs to those who can adapt. Every episode, hosts Tom Denford and David Indo deliver actionable insights and proven strategies to help you outpace the competition, navigate industry changes, and drive measurable results in media and advertising. We also welcome industry winners to share their secrets to success, giving you an edge in your own journey.
Subscribe now to stay informed, stay competitive, and stay winning.
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#MediaSnack is presented by ID Comms, the global media consultancy dedicated to helping brands achieve better media results.
👉 Want to use media to drive brand growth?
Visit our website: http://www.idcomms.com
Follow us on LinkedIn: http://www.linkedin.com/company/id-comms/
#MediaSnack
2026: The Year of the Mega Pitch
2026 is shaping up to be the most disruptive year in media agency history. In this episode, Tom Denford (in New York) and David Indo (in London) unpack why this moment feels eerily familiar — and yet entirely unprecedented. From the post-merger shockwaves of Omnicom and IPG, to the unraveling of Dentsu International, to the rise of proprietary media and AI-powered operating systems, the agency landscape is shifting fast. And for marketers, that means one thing: it’s time to act.
Tom and David explore the growing disconnect between marketers and their media partners, and why the coming “pitch-pocalypse” could serve as a vital reset. They offer hard-won advice for CMOs and procurement leaders navigating a consolidating market: be clear on what kind of partner you need, inspire agencies with your vision, and don’t wait too long to move.
They also introduce ID Comms’ new offering — The Five-Figure Pitch — a fast, transparent, five-week process designed to help advertisers recalibrate agency relationships with speed, clarity, and control.
In this episode:
- Why 2026 will be the busiest pitch year in a decade
- What the collapse of legacy structures means for holding groups
- How principle-based buying erodes transparency and trust
- Why the independent agency sector is ready for its moment
- The marketer’s three priorities: clarity, vision, and decisiveness
- A preview of The Five-Figure Pitch product from ID Comms
Visit FiveFigurePitch.com to learn more and schedule a walkthrough.
Learn more about ID Comms
Website: https://www.idcomms.com