"Let your experts be the experts" is great leadership advice for managing agencies.
On the business "Our sales channels and categories changed dramatically due to COVID, we had to find different ways to sell in product and changed our model to support the new demand. Weeks and months of shifts that probably would have taken a few years....much more digital...we cannot go back to normal"
My guest for this episode is Marissa Lutz Tario, Director of Marketing IQ at VF Corporation which is the parent company for amazing footwear and apparel brands like VANS, Timberland, North Face, Supreme
Marissa has lead media operations for VF Corporation since 2015 and recently expanded that role to oversee a new initiative called Marketing IQ and she has a deep and broad view of the company's media activities.